SAN DIEGO, CA – January 21st, 2021 – Resurgent Capital Partners (Resurgent), a leading operations-focused lower middle market private equity firm, today announced it has acquired majority control of Myers Media Group LLC (“MMG”), a provider of data driven software products for improving the visibility of eCommerce websites.
Founded in 2007, MMG’s suite of solutions offer large and medium enterprise clients the ability to improve their visibility on the web. The company’s innovative solutions help clients build their website to better match the intent of potential customers which grows traffic and increases conversion. In addition, MMG’s Internal Linking product enables customer websites to better distribute their link equity across their pages which improves search engine ranking.
“I am excited to partner with Resurgent Capital Partners. Their team offers us capital and operational expertise to grow as we broaden our focus”, stated Wayland Myers, Founder and CEO of Myers Media Group.
“We are excited to partner with Wayland and the rest of the Myers Media Group’s team and customers. We look forward to expanding the company’s reach in the automotive dealership, travel and other enterprise markets.,” stated Dan Tamkin, Co-Founder and Managing Director of Resurgent Capital Partners.
Terms of the transaction were not disclosed.
About Resurgent Capital Partners
Resurgent Capital Partners (www.resurgentcp.com) is a leading operations-focused private equity firm focused on the lower middle market. Resurgent looks to acquire middle and lower middle market businesses in the technology, business services, transportation and consumer spaces. The firm has deep operating and restructuring expertise and looks for opportunities to apply its network of executive talent and/or technology expertise to both performing and turn-around assets. Resurgent is headquartered in Los Angeles, California. More information is available at www.resurgentcp.com
About Myers Media Group
Myers Media Group provides data-driven digital marketing solutions for top Internet brands around the world. For clients like Expedia, Advance Auto Parts, Sears, GrubHub, and Travelocity, our technologies & tactics have achieved proven results for over a decade, through all Google updates, and in the most competitive organic and paid search markets. Myers Media Group offers multiple digital marketing technologies, with supporting services, to help top Internet brands in highly competitive verticals reach their broadest market share. While specializing in organic search, MMG’s platform also provides a strong foundation for SEM, Email marketing and social media channels to succeed. Find out more at www.myersmediagroup.com